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Cradle to cradle product development

04 Sep, 2008

Michael Braungart explains the cradle to cradle concept of product design.

Listen to audio: Cradle to cradle

Duration: 21’ 34’

Chemist Michael Braungart is a strong proponent of the idea that, given the right mindset, we can design every product so it can be taken apart and re-made into new products over and over again.

Michael is the co-author of a book about design called Cradle to Cradle, and here he explains what the concept of cradle to cradle is all about and how consumers and companies could set out to eliminate the whole concept of waste.

Programme details: Our Changing World

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