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Student activity: Consumer research on future apples

YearRangeCurriculumStrand

11-13

Upper Secondary

Science

Technology

Nature of Science

Nature of Technology
Technological Knowledge

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Overview

In this activity, students conduct focus group research to generate consumer feedback on a proposed future apple variety. The activity forms part of the unit plan Developing future apple varieties.

Purpose

This activity will help students to understand how consumer research is conducted and how it can contribute to developing future product ideas.

Keywords

Focus group, attributes, qualitative, demographic.

Metadata

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